Cookie Policy

This Cookie Policy explains how Avalon (“Avalon”, “we”, “our” or “us”) uses cookies and similar technologies when you visit our website.  It should be read together with our Privacy Policy, which describes how we process personal data more broadly.

1. Why We Use Cookies

Avalon uses cookies for three main reasons.  First, some cookies are essential to allow our site to operate securely and to let you navigate between pages without losing the items in a quotation basket or being logged out unexpectedly.  Second, analytics cookies help us see which content is popular so we can improve layout and performance.  Third, marketing cookies—stored only with your consent—enable us to present information that is more relevant to your interests and to measure the success of our e‑mail campaigns.

2. Categories of Cookies in Detail

• Essential cookies establish the technical session that ties your browser to our server and provide fraud‑prevention safeguards.  They do not gather information for marketing purposes and cannot be switched off through our preference centre.

• Analytics cookies are provided by Google Analytics 4 with IP anonymisation enabled.  They collect aggregated statistics such as the number of visitors, the length of time spent on a page and the type of device used.  These data help us pinpoint sections that load slowly or content that may be confusing.

• Marketing cookies store a unique identifier that allows us—if you agree—to recognise your browser on partner platforms such as LinkedIn.  This means you may see advertising from Avalon that better reflects the products you viewed on our site.

3. Your Choice and How to Manage Cookies

On your first visit, a banner informs you that we use cookies and gives you three options: accept all cookies, decline all non‑essential cookies, or customise your selection.  You may change your mind at any time by visiting the “Cookie Preferences” link in our footer.  Alternatively, you can disable or delete cookies via your browser settings.  The Help function in most browsers explains how, and further guidance is available at www.allaboutcookies.org.

4. Third‑Party Cookies

Some cookies come from domains that are not controlled by Avalon, for example when we embed a YouTube video or use LinkedIn’s insight tag.  These third parties have their own privacy notices and may process information outside Switzerland or the European Economic Area.  We carefully select partners who commit to robust data‑protection standards, but we recommend that you review their policies as well.

5. Changes to This Policy

We may update this Cookie Policy to reflect technical, legal or business developments.  When we update the Policy, we will revise the “Last updated” date below.  Significant changes will be flagged in the cookie banner for a limited period after publication.

Last updated: 20 May 2025